Visual artists will find this book to be an invaluable reference. It provides insights, advice, examples and resources; all intended to help demystify the arcane world of art print marketing. Barney Davey uses his experiences and perspective culled from advising and observing leading art publishers and print artists in three decades to guide artists towards making informed decisions. By learning to accurately assess their resources, which results in making wise choices, artists can eliminate many frustrations by avoiding unproductive methods and lead themselves to success in the print market.
The wealth of benefits for visual artists in the print market include: secondary income from reproducing originals into prints; third stream income from licensing; greater awareness for their work; growing their collector base; diversifying their pricing and portfolio and keeping pace with demand for their originals. Any visual artist with the desire to enjoy commercial success from the print market will find this book useful, inspiring and informative.
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