Design Books

Most Popular Design Books

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	On Book Design In this unique and appealing volume, award-winning book designer Richard Hendel and eight other talented book designers on both sides of the Atlantic discuss the challenges of their work in trade and scholarly publishing. Through their detailed descriptions of the creative process of book design, illustrated with many examples, we learn how designers discover the most effective visual presentation of words....
	Type Selector A user-friendly font swatch: an ingenious reference for anyone working in advertising, design, or publishing.If you're familiar with the Pantone color guide and can't imagine working without it at your desk and in presentations and meetings, have you ever wondered why there's not an equivalent tool for fonts and typefaces?Type Selector is the answer. This clever and unique new slipcased guide contains 226 fonts from all the major type libraries in well over 1,000 typefaces. The selection ranges ...
	Information Design Information design is the newest of the design disciplines. As a sign of our times, when the crafting of messages and meaning is so central to our lives, information design is not only important—it is essential. Contemporary information designers seek to edify more than to persuade, to exchange more than to foist upon. With ever more powerful technologies of communication, we have learned that the issuer of designed information is as likely as the intended recipient to be changed by it, for be...
	Graphic Workshop: Innovative Promotions That Work: A Quick Guide to the Essentials of Effective Design (Graphic Workshop) Billions of dollars are spent every year on promotions, and for some, the payoff is huge. The key is creating promotions that cut through the clutter to delight, astound, amuse, shock, and touch one's intended audience in a memorable and smart way. This book takes intelligent and well-crafted promotions and breaks down the essential elements in a caption-like format so the readers will get the maximum number of promotions and the information they need in the shortest amount of time. Despite the ...
	Ready-to-Use Ornate Letters and Initials: 813 Different Copyright-Free Designs Printed One Side Decorative letters in an enormous range of styles and sizes — from initials surrounded by cherubs to letters of Gothic grandeur....
	New Typographic Design As printing and design technologies have evolved over the past decade, so too have designers’ approaches to type design and typography. Today’s innovative designers have overturned established rules about type, turning letters into images and using typefaces in increasingly experimental ways. New Typographic Design covers a wide variety of applications from design for print--ranging from books, magazines, and brochures--to signage systems and screen-based typography, presenting the most curr...
	Full Vinyl: The Subversive Art of Designer Toys Geared toward garage kits, character figures, subculture figures, limited editions, and extreme figures by master creators, this book satisfies the appetite of the figure aficionado with a continuous stream of figures and vast and comprehensive selection. Full Vinyl covers mass–produced popular favorites (such as Homies), sub–culture figures, Anime–inspired figures (such as Bome), category–defining "thingies", Hong Kong luminaries (such as Eric So and Michael Lau), figures based on the w...
	Digital Storytelling, Second Edition: A creator's guide to interactive entertainment Equally useful for seasoned professionals and those new to the field, Carolyn Handler Miller covers effective techniques for creating compelling narratives for a wide variety of digital media. Written in a clear, non-technical style, it offers insights into the process of content creation by someone with long experience in the field. Whether you're a writer, producer, director, project manager, or designer, 'Digital Storytelling' gives you all you need to develop a successful interactive project...
	The Fundamentals of Creative Advertising (Fundamentals) How advertising agencies create successful campaigns * From the creative brief to the campaign--a full overview of the advertising process An introduction to the advertising process, The Fundamentals of Creative Advertising provides students with an understanding of how advertising agencies create and produce ad campaigns. The focus is on the various media available to the advertiser, the thinking and planning behind the campaign, the creative brief, and most importantly, the creative solu...