Advertising Outdoors: Watch This Space!

.:Description

This book focuses on the history and development of outdoor advertising since the beginning of the nineteenth century. The author examines the rise of commercial art', the development of advertising as a discipline and an industry and the role it plays in modern life, also making direct reference to examples of successful advertising campaigns. Specific chapters feature such diverse subjects as: the rules' of the poster and the demands of outdoors; the development of a brand identity; the relationship of text and image; the case for wit and humour; and the future of the poster in multimedia campaigns.

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