I got this book hoping it would shed more light on an issue I find very pressing within the design community: social responsibility. Is it important for the designer to know his/her great poster that helped make a Hollywood movie into a blockbuster also helped clear cut a forest killing an ecosystem for numerous species of wildlife? Is it important for a designer to only do work for companies that match their own morals and ethics? The book touches on the latter topic in a couple essays but largely provides a number of pieces of writing with good intentions but with no actual "next steps" to achieve more fruitful results. Desigers have to eat, so blowing off huge $$ tobacco ad campaigns can seem ridiculous. However by making social responsibility a key point of dialogue in the education of the designer, one could see a more responsible result in the business world. Maybe designers could receive the respect they deserve if they actually stood for something besides edgy looking websites and whatnot. Anyway, the book wasn't all bad. Its a good start to an important conversation... so three stars!
| Price: | $11.43 | List Price: $19.95 |  Buy in UK |
 Buy in Canada |
