"The world's most noteworthy creative leaders share certain traits: They are inspired by a constant desire for originality, they have a sturdy respect for those with true talent, and they are consciously driven forward by a relentless pursuit of excellence." --Matt Mattus
Now that marketers have discovered the value that design brings to their brands, the pressure is on for creative people to continually deliver the newest looks and ideas. It's a whole new world for creatives, and big business is inviting you in. But the design world is becoming less predictable. Now that everything has been designed, what's next?
Matt Mattus is a professional trend-hunter. He knows that whether you are a designer, a marketer or a CEO, you need to stay in front of the cutting edge for your clients. In Beyond Trend, you'll learn how to spot and cultivate the creative traits--in yourself and others--that allow true innovation to occur.
As Mattus leads you through a whirlwind of trend assessments--contemporary and historical movements in art, fashion, architecture, film and even technology--you'll learn how to effectively absorb the world around you and figure out what's next.
After all, it's up to you to move beyond trend.
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