Graphic design is about much more than typography, composition and colour. Researching and understanding the client's needs and those of the target audience are key to the design process. This book is a valuable resource for designers seeking to understand the research strategies and methodologies appropriate for their work.
Kudos to the authors and the professional community of contributors for this book specifically aimed at designers. A Designer's Research Manual conveys information in a clear and readable manner with concise text, helpful graphics and relevant international case studies.
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