I think this book succeeds where some others fail. For one, it's one step away from being a picture book of logos, which in some causes, tends to become a way to 'fish' for ideas when confronted with a design brief.
I like that the authors have commented on the work, though I don't necessarily agree with the comments. It's easy to look at the work post-production and say 'it would be better if...' The critics are not privy to the discussion that happened during the development process, and these discussions are what inform the work.
Unfortunately, for this book, some of the commentary is simply judgmental and unnecessary, and goes back to the personal taste of the judges. What makes design great, is that there are many individuals out there who can impart their level of aesthetic on the world. What would be the purpose if we all conformed to one person's aesthetic?
Overall, a good addition to your design collection. Would also recommend any of the Logo Lounge books.
| Price: | $29.59 | List Price: $45.00 |  Buy in UK |
 Buy in Canada |
