Home Art and Design Resources Design Books
 

The Designer's Guide To Marketing And Pricing: How To Win Clients And What To Charge Them

.:Description

The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business - and also successful designers who want to put a little more thought into their operations. Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services.





This book shows you how to:



  • learn which marketing tools are most effective and how to use them

  • create a smart marketing plan that reflects your financial goals

  • plan small actionable steps to take in reaching those financial goals

  • determine who your ideal clients are and establish contact with them

  • turn that initial contact into a profitable relationship for both of you

  • talk to clients about money and the design process - without fear

  • figure out a fair hourly rate and give an accurate estimate for a project




You'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.

Read more about this product...