Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Streetwise Series)

.:Description

All business owners want to garner publicity for themselves, their products, and their organizations. So how do you create distinctive materials and more importantly—the buzz that sets you apart from the competition? Award-winning publicist Sandra Beckwith goes beyond other PR primers to not only show the mechanics of writing pitch letters and publicity kits, but also how to strategically create a PR plan for your business.

Streetwise® Complete Publicity Plans is filled with sample forms, resources, and great ideas that you can use right away:

·Press releases
·Pitch letters
·Press kits
·Op-eds and public service announcements
·Sample editorial calendars and media checklists

Target Your Approach, Get Results

·Different types of media exposure—and which is best for your business
·How to tailor PR plans for trade vs. consumer media
·Dealing with print vs. electronic media
·What is—and isn’t—newsworthy

Reaching the Right People

·Determine your audience
·Reach diverse communities
·Building relationships with the press
·Media directories

Executing Your Plan

·Staying within budget
·Managing schedules and timelines
·Hiring outside help

Quantify Your Results

·Track new clients or product sales
·Jumpstart a stalled publicity campaign
·Refine your media base
·Justify your effort

Streetwise® Complete Publicity Plans doesn’t just show you how to put a plan together, it enables you to maximize results!

Read more about this product...

 

Search this site

Categories

Photoshop Roadmap Sections

Photoshop and Design Books

Adobe Photoshop CS3 Classroom in a Book
This thorough, self-paced guide to Adobe Photoshop CS3--written by the experts at Adobe Systems' is ideal for beginning users who want to learn key Photoshop concepts and techniques...

Dot Dot Dash: Designer Toys, Action Figures And Character Art
Dot Dot Dash! is brought to you by the editors of Pictoplasma and Pictoplasma 2. Expanding on the widely popular subject of contemporary character design, this definitive volume showcases an up-to-date survey of the personalities and characters that have entered the third dimension...

Crumble, Crackle, Burn: 60 Stunning Textures for Design and Illustration
Crumble Crackle Burn is not only an inspiring book for incorporating texture into design, but also an affordable tool for transforming your images with textures--you'll receive 120 royalty-free textures you can use immediately!