Pirelli

In 1963, the Pirelli tire company created a calendar featuring pin-up models as a promotional piece. Each year since, the company has called upon the photographer of the moment to portray "the beauty of the world" through images. For over thirty-five years, the calendar has been the talk of Italy and Europe because it is available only to a privileged list of corporate customers and VIPs, giving it an air of exclusivity and contributing to its success. In addition, the subtlety of the images and the quality and creativity of its photographers have established the calendar as a paradigm of its genre and a coveted collector's item.

Never before have these images been published in such an affordable and accessible format, or been available to such a wide audience. This book contains the full calendar for all of the years through 2001. The years 1999 and 2001 have never been published in their entirety before, and the 2001 edition is by Mario Testino, one of the most celebrated fashion photographers of today. Past photographers include Norman Parkinson, Bert Stern, Joyce Tenneson, Arthur Elgort, Herb Ritts, Richard Avedon, Bruce Weber, and Annie Leibovitz. The book is a must for fashion aficionados, photography buffs, and advertising and design professionals.